Survival patterns among newcomers to franchising
نویسندگان
چکیده
منابع مشابه
Possible Applications of Survival Analysis in Franchising Research
Time is an important variable for retailers. The concepts of survival and duration, linked to this time variable, can be very interesting in franchising research. For instance, what are the determinants of the survival of a network or a store? Which elements decrease the period before franchising or internationalising a network? There is a well adapted but little-exploited methodology in this r...
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ژورنال
عنوان ژورنال: Journal of Business Venturing
سال: 1998
ISSN: 0883-9026
DOI: 10.1016/s0883-9026(97)00066-9